TV ads highlight Ring’s XenonMax

Ring bulb adRetailers are hoping to shift more car lights after Ring Automotive launched a TV advertising campaign to promote its XenonMax bulb.

The ad, which will run through December, uses animation to highlight the potential dangers of night driving and shows how the XenonMax can improve visibility.

Ring claims that the bulb emits 100 percent more light than standard competitors.

Published by emmabutcher

Emma has been CAT's editor since January 2008. There isn't much she doesn't know about the aftermarket - and her favourite topic is definitely BER!

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