Valvoline expands into Russia

Valvoline has announced a new supply deal to distribute its products to the growing Russian market.

The Valvoline brand, which is part of Ashland Consumer Markets, has announced a five-year agreement to distribute Valvoline oil product to the Russian passenger car market.

Valvoline will now be distributed in Russia
Valvoline will now be distributed in Russia to the passenger car markets.

While the full worth of the agreement hasn’t been disclosed, it has been confirmed that Russia’s third-largest oil company TNK-BP will be distributing the oil.

Ashland Consumer Markets President Sam Mitchell said: “We are very excited about this distribution relationship with TNK-BP.

“With its passenger car lubricants market being the largest in Europe – and still growing year on year, Russia represents a significant growth opportunity for passenger car motor oils, particularly with the increasing popularity of Western cars.

“By combining Valvoline’s brand leadership and high-quality lubricants with TNK-BP’s extensive retail network and local market insights, we believe we can build a strong foundation for future growth and market share expansion.”

A statement from TNK-BP said the company was looking forward to using the Valvoline products to grow consumer offerings at its 15,000 store locations throughout Russia. Thanks to the breadth of TNK-BP’s presence in the Russian market the Valvoline brand can also expect significant growth in the near future.

Published by Darrenmoss

CAT magazine's in-house reporter and self-confessed petrol head

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