VISION OF THE FUTURE: NEW BRANDS FOR ELTA AUTOMOTIVE

Midlands-based supplier Elta Automotive has announced the introduction two new brands, VisionPro and VXPro catering for lighting and engine management products respectively.

The company has been best known over the years for being a licensee of the Lucas brand, but a push to get the firm’s into new markets in Europe, and into the hands of new technicians domestically, has led to the introduction of the new ranges which the company says are aimed at the upper end of the aftermarket.

In the case of ignition products, each unit will be shipped in an anti-static bag and the carton will contain fitting notes.

“In this, our 25th year, we are taking a strategic step to address what we believe is a great opportunity for independents within the sector,” said Ian Hallam, MD at the firm. “As the market has evolved and the influence of the big buying groups increased, independent factors and their workshop customers need to have access to a premium quality brand they can call their own”.


The firm will continue to be a Lucas licensee and products under that brand will be unaffected by the new introductions.

Published by GregWhitaker

Editor of CAT Magazine and an experienced motoring journalist

CMA: UNIVERSAL COMPONENTS MUST SELL CV FACTOR BUSINESS

Competition and Markets Authority rules that Universal Components must sell 3G Truck and Trailer Parts

Read More

IGA PRODUCES NEW CORONAVIRUS GARAGE GUIDE

Guidance for garages produced in electronic booklet

Read More

RISING MATERIAL PRICES ‘HERE FOR THE LONG TERM’ WARNS PRODUCER

Increase in prices of finished parts ‘unavoidable’ as platinum group metal prices soar

Read More

ROW OVER 5w30 OIL RECALL

Mannol oil relabelled following conflicting standards claims

Read More

IAAF ‘HOPEFUL’ ON BREXIT, BUT WARNS OF IMPORT TARIFFS

“Much work to be done” around Rules of Origin says Federation boss

Read More

Go to comments

Your email address will not be published. Required fields are marked *