Cleckheaton-based retailer LK Performance has launched its own brand of car parts.
The brand is called Panther in a nod to the motorcycles that were once made in LKâ€™s hometown.
The move is intended to minimise the shopâ€™s exposure to competition and allow it to stay in control of pricing.
The brand is pitched at the premium end of the market and the first Panther products to hit the shelves are brake kits, with prices varying from Â£79.99 to Â£1000 a pair.
A range of 2000 clutch kits is also in the pipeline and that will be followed by fuel hoses, suspension, seats, seatbelts and harnesses.