Wheelwright website gives retailers leading edge

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Retailers can add wheel images to their own websites
Retailers can add wheel images to their own websites

Alcar Wheelwright’s nationwide network of retailers will soon benefit from a new trader website set up by the company.

Aiming to improve customer relations, and also to speed up business, the website will offer retailers a range of functions to improve both productivity and sales.

Those retailers who register will be able to look up stock by vehicle, wheel, PCD or size. The system will then display all the corresponding components for that vehicle, not only in the UK, but also in the company’s warehouse in Germany.

As well as placing stock orders, retailers also have access to a wide array of 2D or 3D wheel images to use on their own websites, helping to entice and inform customers.

James Gray, marketing executive explained: “We are really excited about the developments with the website. This will only enhance the relationship with our customers; we’ve listened to their needs and developed a solution we are very pleased with.

The site is still evolving and we are looking forward to rolling out our wheel and tyre solution very soon, marrying wheels and tyres into packages which can be bought online by our retailers, often delivered next day!”

You can access the new website here.

Published by Darrenmoss

CAT magazine's in-house reporter and self-confessed petrol head

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