When sex sold cars

by
Sex sold cars
20th century selling techniques

In the 20th century cars were sold not by economy statistics and men in suits, but by half-naked women perched on the bonnet.

It’s a marketing tactic that might not last 5 minutes in the modern world but, back then, sex sold.

Now Haynes has released a new book to commemorate this most subtle of selling techniques. My Dad’s Motors, published this month, takes a whimsical look back at these less-enlightened (and certainly less PC) times.

The book contains photographs of how manufacturers, their press officers and ad-men set about the business of promoting and selling new cars.

Author Adam Powley takes readers on a journey through the 50’s to the end of the century, stopping off at the likes of Linda Lusardi and Joanna Lumley along the way.

Dads all over the country will enjoy looking at the fine cars (Yeah right –Ed.) on display in My Dad’s Motors, a perfect gift for Father’s Day.

Published by Darrenmoss

CAT magazine's in-house reporter and self-confessed petrol head

A1 MOTORIST CENTRE WINS SERVICESURE AWARD

Thanet garage wins the top trophy from national factor chain

Read More

COTSWOLD MOTAQUIP ACQUIRED BY AAG

Single-branch motor factor was an existing UAN member

Read More

SYNETIQ SOLD FOR £225m

US-based Insurance Automotive Auctions expands UK presence with auctioneer and dismantler

Read More

ECP TO DISH OUT £400 BATTERY TESTERS

Garages will need to hit battery sales targets if they want to keep the devices

Read More

FAI AUTOMOTIVE ACQUIRED FOR £27M

South Africa-based Motus Aftermarket Parts adds to its portfolio, Jonathan Alexander to remain CEO

Read More

Go to comments

Your email address will not be published. Required fields are marked *