Battery manufacturer Yuasa has announced its title sponsorship of the Honda Racing Dunlop MSA BTCC team.

The new three-year deal will see Yuasa featured on the team’s brand new Honda Civic, which recently had its livery unveiled at Honda HQ in Swindon.

2012 marks the third year that Yuasa has chosen to support the Honda Racing team, it’s long term deal as title sponsor is aiming to enhance the brand’s recognition among its customers.

Yuasa’s UK Managing Director Andrew Taylor said: “Our 2011 sponsorship of Honda Racing proved a resounding success and was extremely beneficial in raising the profile of the Yuasa brand.  Yuasa’s partnership with Honda is very strong and the new title sponsorship provides us with the perfect springboard for our ambitious UK and European automotive aftermarket plans over the next three years.

“We are very pleased to add Yuasa’s name to the team title and continuing our commitment to the team over the 2012 to 2014 seasons.”

Honda UK Managing Director Dave Hodgetts added: “From a business and team perspective we’ve developed a great relationship with Yuasa. Today’s news will allow us to take that relationship from strength to strength over the next three years, looking at innovative marketing and brand initiatives linked to the excitement of racing.

Published by Darrenmoss

CAT magazine's in-house reporter and self-confessed petrol head

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