Tag Archive | "Bridgestone UK"

BRIDGESTONE TO RESUME EUROPEAN TYRE PRODUCTION

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BRIDGESTONE TO RESUME EUROPEAN TYRE PRODUCTION


Bridgestone EMIA is today resuming production at its European manufacturing plants in Bari (Italy) and Lanklaar (Belgium). The Béthune (France) plant will reopen tomorrow, 21 April 2020.

READ: AVON TYRES PLANS 300 REDUNDANCIES

This move comes following an announcement on 14 April that production in all Bridgestone plants located in Spain (Burgos, Bilbao and Puente San Miguel) and Russia (Ulyanovsk) had recommenced.  The Indian and South African plants remain closed for the time being.

READ: CORONAVIRUS: MORE THAN 60 PERCENT OF GARAGES HAVE SHUT

Bridgestone plants were originally closed in reaction to the widespread drop in demand for tyre products, as a result of the Covid-19 pandemic. However, with the need for tyres now beginning to rise again, the business has made the decision to resume production in order to ensure adequate supply.

The Japanese brand has, however, suspended operations at eight tyre factories in Japan in light of lower-than-usual global demand. The plants will be closed from 29 April until 8 May, in an extension of a previously planned three-day closure for Japan’s Golden Week national holiday.

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BRIDGESTONE UK ANNOUNCES OLYMPIC PARTNERSHIP

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BRIDGESTONE UK ANNOUNCES OLYMPIC PARTNERSHIP


Mears (L), Hull and Thompson share their stories

Mears (L), Hull and Thompson share their stories

Tyre manufacturer Bridgestone UK has launched its Olympic partnership and brand activation campaign ‘Chase Your Dream, No matter What’; aiming to help people of all ages and abilities overcome challenges they may face to achieve their career goals.

The tyre brand will now work closely with the International Olympic Committee and Team GB, promoting a series of international, national and grassroot events later this year. Three key events on the calendar include an athletics-based challenge with track athlete Daley Thompson, a diving programme with a ‘twist’ hosted by gold medal diver Chris Mears and a golfing experience presented by Charley Hull; all of whom have been appointed as ambassadors for the new alliance.

Commenting on the partnership, Bridgestone North European MD Robin Shaw, said: “This is the first time we’ve communicated the partnership to the UK market. There is a superb fit between the Olympic and Bridgestone values”, he continued. “We’ve been dedicated to helping our customers’ journeys for over 80 years by delivering reliability, safety, and performance. Like the Olympic movement, we always understood that the journey is often just as important as the destination so we’re making a long term commitment to the Olympic programme to showcase not only the support for individuals, but to empower people to chase their dreams”.

Tim Ellerton, Team GB Commercial Director, added. “Today is a crucial day for us because bringing on a partner like Bridgestone really allows us to prepare the athletes in the best possible way for when they take the stage, chase their dreams and become trained for the next Tokyo games”. The partnership is expected to run until the 2024 Olympic games.

Posted in Factor & Supplier News, Garage News, Latest News, NewsComments (0)

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