INDEPENDENT GARAGES INCREASE SHARE IN OIL CHANGE MARKET, BUT CALLS TO UPSELL

by

Independents-oil-change_smlIndependent garages have increased their share of oil changes carried out, while franchised dealers witnessed a drop for the third year in a row.

Research by Castrol shows that the independent sector now conducts a third of its oil changes on vehicles aged between zero and four years old.

This increase in work on younger vehicles comes about even though there is a decline in the oil change market, due to the longer service periods and oil change intervals.

Marc Perkins, Independent Workshop Marketing Manager at Castrol, said: “With fewer oil changes taking place each year, it’s clear to see that many independent outlets are working hard to increase the number of operations they carry out.

“Almost a third of owners with newer vehicles are now visiting independent workshops for oil changes, testament to the quality and value offered by many of these outlets.”

The percentage of oil changes carried out by the independent sector for the overall car parc has risen from 62 per cent to 68 per cent, with the sector increasing their share of car aged between five and nine years old to 65.5 per cent.

This rise is against the odds with the steady decline in the total number of oil changes carried out each year. However, independents are being encouraged to sell up to their customers by using premium oil in order to maximise their profits.

Perkins added: “While independent workshops may be capturing more oil change business than ever, they can actually improve lubricants profitability by upselling premium oil to customers, which typically generate greater profitability from every litre sold.

“If workshop staff take the opportunity to illustrate the benefits of high-quality, manufacturer recommended oil, many customers will be receptive to the idea of spending a little more for a lubricant that is recognized as the best for their vehicle.”

Delphi Academy to undergo £500,000 expansion

The Warwick-based academy will double in size, adding new classrooms and technical areas

Read More

Temporary exemption MOT certificates announced in Northern Ireland

Certificates announced in a bid to reduce MOT waiting times

Read More

Movers & Shakers: new sales director at Shaftec

All the latest changes from across the sector, including new roles, promotions, and retirements

Read More

BullsEye Superfactors sold to employee-owned trust for eight-figure sum

The £4.5 million deal for the South Yorkshire firm will “safeguard the future of our business”, boss Adrian Wesbroom said

Read More

IAAF launching first summer conference in over 20 years

The conference will focus on addressing issues around skills, training and recruitment in the automotive aftermarket

Read More

Go to comments

Your email address will not be published. Required fields are marked *