Midlands-based supplier Elta Automotive has announced the introduction two new brands, VisionPro and VXPro catering for lighting and engine management products respectively.
The company has been best known over the years for being a licensee of the Lucas brand, but a push to get the firm’s into new markets in Europe, and into the hands of new technicians domestically, has led to the introduction of the new ranges which the company says are aimed at the upper end of the aftermarket.
In the case of ignition products, each unit will be shipped in an anti-static bag and the carton will contain fitting notes.
“In this, our 25th year, we are taking a strategic step to address what we believe is a great opportunity for independents within the sector,” said Ian Hallam, MD at the firm. “As the market has evolved and the influence of the big buying groups increased, independent factors and their workshop customers need to have access to a premium quality brand they can call their own”.
The firm will continue to be a Lucas licensee and products under that brand will be unaffected by the new introductions.
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