NGK launches new online presence

NGK spark plugs have launched a new website, hoping to drive new sales.

The spark plug, glow plug and NTK Lambda sensor manufacturer’s website now features a new innovative approach, and is linked to the company’s own TV channel, NGK TV.

The company says partners interested in the new embedded TV channel can use it to ‘transmit’ their programmes. NGK hopes such programmes might include coverage of the FIA World Rally Championship.

The site is also being used to launch NGK Pitboard, the company’s first app. The Pitboard will let users keep track of news in and around the racing paddock easier than ever before, giving users a unique insight into the life of an F1 team.

Gerard Irving, NGK’s marketing manager said: “We believe our new website sets new standards for the aftermarket.

“[The website] will be packed with everything they need to know about the company in a fresh, new environment with many new ground-breaking features, such as the NGK TV, Twitter and Facebook social channels, plus NGK Pitboard for F1 race fans.”`

You can access the new website here.