If you ever thought winning a CAT Award was all about the trophy, then think again.
I’ve seen before how proactive some businesses can be in getting the word out when they have real success. The flurry of press releases from this year’s crop of CAT Award winners is testament to that – and here’s the proof that they get around, too.
ABP Motorsport, our Garage of the Year winner in 2010, 2011 and now 2012 as well has the front page of the Crewe Chronicle business section all to itself:
Any business owner will know what sort of benefits that sort of exposure can bring. It doesn’t stop there either, the Crewe Chronicle also wrote a lengthy piece about the business online, here.
A number of other winners from this year’s awards have been garnering media attention too. While the award may look great in the display cabinet, the prestige that comes from winning a CAT Award extends beyond the trophy and into real business benefits.
Why do so many business’s keep great news a secret? We have built a solid relationship with our local press and are rewarded with numerous articles beating the ABP drum throughout the year.
The Chronicle article celebrating our hat-trick of CAT Garage of the year Awards (2010, 2011 & 2012) is the first time we’ve managed a full page but what a result! All produced with a little investment in both time & money.
We also have a good relationship with our local BBC Radio reporter and I was interviewed this morning regarding the state of the market and our 2012 Award win by Max Khan from the BBC which will be played over the weekend in all extended news reports.
Business is tough, Marketing is tough but the results are priceless.
Chris Meredith
Managing Director
CAT Garage of the year 2010, 2011 & 2012