Marketing isn’t a dirty word
In CAT recently I listed the important elements for review in a modern garage and first on the list was volume. Volume is the key ingredient. However, as Joni Mitchell sang: “you don’t know what you’ve got ‘till it’s gone†and right now there must be several garages wishing that “a big yellow taxi†would come and take them away. Volume and marketing are synonymous yet their interests are opposed. When you have volume you don’t want the cost of marketing, yet when the volume dries up it’s too late to start marketing your business effectively.
