Tyre retailers and fitters are being warned to get their act together on tyre recycling after nine people were fined almost £75,000 for illegally dumping used tyres.
The warning, made by the Tyre Recovery Association, comes as it launches a major recycling aftermarket and consumer awareness campaign.
The campaign is designed to help garages and retailers sell the recycling fee to customers, explained TRA secretary general Peter Taylor OBE.
“Many motorists do not understand the complex operations and infrastructure that is required to dispose of used tyres in a safe, legal and environmentally sound manner,†he said. “Consequently, many dealers face resentment from customers when they have to pay a recycling fee.â€
The TRA has produced a selection of free posters and leaflets focussing on the wide range of uses for recycled tyre materials such as synthetic sports pitches, children’s playground surfaces and fuel sources for cement kilns.
The campaign kicks off in timely fashion with a special World Cup poster.
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