ACDelco launches new labels at CAAR show

Aftermarket supplier ACDelco used the recent CAAR trade show to launch a new-look labeling programme across its oils range.

The company hopes its new labels will give the oil range a newfound impetus, allowing customers to see them more easily on retailer’s shelves.

The new labels have been designed to give consumers more information at point-of-sale. They’ll be rolled out across ACDelco’s 1 and 5-litre oil ranges.

Lee Quinney, ACDelco’s general manager, said: “The new look labeling will help further increase the visibility of oils within ACDelco’s lubricants product range in front of that all important audience, the customer, while also strengthening brand awareness.”

CAAR is currently the largest organisation for car accessory shops and motor factors.