Groupauto’s Approved Garages network will refund its members’ monthly fee if they fail to gain four new customer leads per month.
The new scheme will be offered from July, although the group says currently its members are averaging 5.5 new leads per month.
Phil Seymour, Approved Garages Network Manager, said that the group is confident it is providing real value to its members and is ‘putting its money where its mouth is’.
For a garage member to qualify for the exemption, its profile must have a star rating, based on five or more active reviews in the last 12 months, and three images.
Those garages who find at least four leads will continue to pay the network’s charge, which will finance the firm’s strategy to better improve and promote its workshops.
“This small fee will ensure that we continue to spread that message to motorists across the country, and generate even more quality leads for our garages,” adds Seymour.
The garage network has spent heavily on advertising, especially through its partnership with PDC Premier League Darts, which saw the brand promoted at the matches and via the local media, internet and Sky TV.
Go to comments