BILSTEIN GROUP LAUNCHES AT AUTOMECHANIKA

The newly-created Bilstein Group has had its public unveiling at Automechanika in Frankfurt.

A year and a half on from buying ADL and thus becoming the sole owners of the Blue Print brand, the group has officially launched itself at the show.

The Bilstein Group, which is an umbrella for the Febi, SWAG and Blue Print brands, consists of 18 overseas subsidiaries supplying products to more than 140 countries.

Commenting on the news Bilstein Group Managing Director Karsten Schussler-Bilstein said: “The formalisation and launch of the Bilstein Group umbrella brand, represents a significant milestone in our company’s history. The brands stand side by side united by their dedication to quality, accuracy, development and innovation, yet clearly focussed on their areas of specialism, in perfect synergy, to provide a complete solution to the independent aftermarket.”