CAE sniffs out new sales with Airwick range extension

Custom Accessories Europe Ltd hopes to bag a greater share of the car air freshener market with the Airwick Auto brand.

It has launched several new products and introduced redesigned packaging, which it says has “merchandising simplicity and consumer impact”.

In addition to adding two new fragrances to the Airwick impregnated card air freshener range, new triple packs of the cards (pictured) are now available.

CAE has also launched a series of pump sprays and refillable, vent-mounted capillary action fresheners.

There are six fragrances available: Vanilla & Spice; Peach & Orange Blossom; Citrus Zest; Atlantis; New Car; and Neutra.

The new programme will be supported by trade and specialist advertising.