The IAAF is taking over management of the Right 2 Choose campaign, having previously only provided administrative support to the group.
The move is the result of campaign supporters asking the IAAF to take over. A statement from the group says the move addresses several concerns raised by members which together have led to a dilution of activities.
As part of its increased support the IAAF will help the campaign with increased consumer awareness and a re-designed website. The campaign has also announced its intentions to actively support those garages which can help to bring the message of Right 2 Choose to consumers.
IAAF Chief Executive Brian Spratt said: “IAAF is convinced that the independent marked needs R2C as a tool to help attract and educate motorists to their rights to have vehicles serviced wherever they choose, and not to be misled by dealers’ scare tactics.
“We are happy to assume the management role, but this is a campaign for the whole of the aftermarket and we welcome support and assistance from all in the IAM.”
Go to comments