Following the success of the 2008 and 2009 HiQ ‘Champagne Moments’, the fast-fit chain is bringing it back for the 2010 British Touring Car Championship starting April 4, 2010.
After each race weekend, spectators can log on to the HiQ website and vote for their star performer, whether it’s a first place finish or particular overtaking manoeuvre that impresses.
“From around 50 votes per round back in 2008, we have had nearly 1000 votes for each race up to Brands Hatch in October,†said marketing manager Geraldine McGovern.
“We want these awards to keep growing and long may they continue, as we always want to give back to the fans wherever possible at HiQ.â€
The driver with the most votes is presented with HiQ’s Champagne Moment award and a bottle champagne before the next race.
A lucky fan is picked at random from the votes to present the prize, also scooping two free race tickets and a rare opportunity to walk down the grid before the action starts.
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