Trico looks to wipe up the competition

Windscreen wiper blade manufacturer Trico has announced a new sales promotion for the aftermarket.

From September 1 the new promotion will offer Trico customers the chance to win prizes ranging from WiiFit balance boards and games console bundles to iTunes gift cards and iPods.

During the four-month promotion period, ending on the December 31, each Trico purchase will come with a unique scratch card containing a number for customers to enter online.

For each prize given away to customers, the supplier of the blades will also receive the same prize.

The promotion will apply to all Trico brands, including beam or conventional style front blades, as well as rear blades in the TricoFit range.

Trico, which started manufacturing wiper blades in 1917, produces over 80 million units every year. The company has a distribution network throughout the EU, which encompasses 200 distributors in 36 countries.