THE POWER OF OVER-COMMUNICATING
Over-communicating relevant content, is the single most important tool you have at your disposal
Marketing
HOW TO SELL A BUSINESS
By Adam Bernstein We’ve seen the sale of plenty of family businesses in the aftermarket over the last couple of years. It isn’t just down to the major buying groups stamping their feet either, for […]
A POINT OF GARAGE DIFFERENCE
Why should customers choose your garage? Andy Vickery shares some marketing ideas to help garages stand out from the competition.
ECP IN FRESH ASA RAP OVER ‘MISLEADING’ CAMPAIGN
Factor has second complaint upheld relating to discount email marketing
ARE YOU CREATING ‘THRESHOLD RESISTANCE’?
Don’t entice customers into your premises or website only to have them walk out in disgust, says Andy Vickery
IS YOUR GARAGE BUSINESS SITTING ON A GOLDMINE?
Investing in your existing customers is the key to reaching that pot of gold for garages, writes Andy Vickery.
MARKETING YOUR GARAGE BUSINESS EFFECTIVELY
Aftermarket Consultant Andy Vickery provides some useful tips to help garage owners market their businesses successfully.
TRW RETAINS ‘TOP’ POSITION FOR PAINTED BRAKE DISCS
Following the launch of its ‘True Originals’ campaign, TRW explains how it’s retained its position at the top of the table for painted brake discs.
NEWS
ECP BOSS: INDEPENDENTS MUST …Independents need 'to keep up with the rest of the automotive sector' to compete, says Andy Hamilton...
MIDWEST REBRANDS UNDER ARNOL…Factor chain, including Monmore Auto Parts, under group corporate identity...
CMA: UNIVERSAL COMPONENTS MU…Competition and Markets Authority rules that Universal Components must sell 3G Truck and Trailer Parts...
IGA PRODUCES NEW CORONAVIRUS…Guidance for garages produced in electronic booklet...
RISING MATERIAL PRICES ̵…Increase in prices of finished parts 'unavoidable' as platinum group metal prices soar...
CAT’S BACK: BUMPER PRINT ISSUE OUT NOW
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