Marketing
GS Yuasa spend on national TV advertising
Combined brands to be marketed together for the first time
Airtex to refresh brand as part of marketing push
New designs to highlight EU production and warranty length
THE POWER OF OVER-COMMUNICATING
Over-communicating relevant content, is the single most important tool you have at your disposal
HOW TO SELL A BUSINESS
By Adam Bernstein We’ve seen the sale of plenty of family businesses in the aftermarket over the last couple of years. It isn’t just down to the major buying groups stamping their feet either, for […]
A POINT OF GARAGE DIFFERENCE
Why should customers choose your garage? Andy Vickery shares some marketing ideas to help garages stand out from the competition.
ECP IN FRESH ASA RAP OVER ‘MISLEADING’ CAMPAIGN
Factor has second complaint upheld relating to discount email marketing
ARE YOU CREATING ‘THRESHOLD RESISTANCE’?
Don’t entice customers into your premises or website only to have them walk out in disgust, says Andy Vickery
NEWS
VM problems ‘benefit&#…LKQ Euro Car Parts' CEO speaks about the buoyant used car market and the aging vehicle parc ...
New ACEA Heavy-Duty Engine O…New categories to replace obsolete E6 and E9 categories ...
Supplier News: Bosch in at C…Famous German brand now stocked by fuel injection firm...
FLP Group opens training cen…Refinish product manufacturer founds product demo and training facility...
Planning granted for large C…Work can now commence on faciliity...
NEW ISSUE: CAT SPRING 2022
- FRYER: BIGGER IDEAS: BorgWarner boss shares his vision of the future Read More
