THE POWER OF OVER-COMMUNICATING
Over-communicating relevant content, is the single most important tool you have at your disposal
Marketing
HOW TO SELL A BUSINESS
By Adam Bernstein We’ve seen the sale of plenty of family businesses in the aftermarket over the last couple of years. It isn’t just down to the major buying groups stamping their feet either, for […]
A POINT OF GARAGE DIFFERENCE
Why should customers choose your garage? Andy Vickery shares some marketing ideas to help garages stand out from the competition.
ECP IN FRESH ASA RAP OVER ‘MISLEADING’ CAMPAIGN
Factor has second complaint upheld relating to discount email marketing
ARE YOU CREATING ‘THRESHOLD RESISTANCE’?
Don’t entice customers into your premises or website only to have them walk out in disgust, says Andy Vickery
IS YOUR GARAGE BUSINESS SITTING ON A GOLDMINE?
Investing in your existing customers is the key to reaching that pot of gold for garages, writes Andy Vickery.
MARKETING YOUR GARAGE BUSINESS EFFECTIVELY
Aftermarket Consultant Andy Vickery provides some useful tips to help garage owners market their businesses successfully.
TRW RETAINS ‘TOP’ POSITION FOR PAINTED BRAKE DISCS
Following the launch of its ‘True Originals’ campaign, TRW explains how it’s retained its position at the top of the table for painted brake discs.
NEWS
BODYSHOP BOUGHT OUT IN PRE-P…AF Smart Repairs bought out of administration by existing management...
P.E FIRM FORMS UMBRELLA CO. …Several aftermarket tech companies to be branded as 'Repairify'...
RECRUITMENT AGENCIES FORM AL…Autotech Group, Glen Callum Associates and KPI People, have formed The Automotive Recruitment Alliance...
AUTOPROMOTEC CONFIRMED FOR M…Potential exhibitors urged to register interest before end of October...
CMF CANTERBURY TAKEN OVER BY…Alliance Automotive Group adds GroupAuto member to its portfolio...
NEW ISSUE: CAT AUTUMN 2021
- BREAKING NEW GROUND: Does our need to reuse and recycle bring new life to an old idea? WINTER RETAIL: Are the number plate BSAU145e changes an opportunity, or strictly legal business? Read More
