THE POWER OF OVER-COMMUNICATING
Over-communicating relevant content, is the single most important tool you have at your disposal
Marketing
HOW TO SELL A BUSINESS
By Adam Bernstein We’ve seen the sale of plenty of family businesses in the aftermarket over the last couple of years. It isn’t just down to the major buying groups stamping their feet either, for […]
A POINT OF GARAGE DIFFERENCE
Why should customers choose your garage? Andy Vickery shares some marketing ideas to help garages stand out from the competition.
ECP IN FRESH ASA RAP OVER ‘MISLEADING’ CAMPAIGN
Factor has second complaint upheld relating to discount email marketing
ARE YOU CREATING ‘THRESHOLD RESISTANCE’?
Don’t entice customers into your premises or website only to have them walk out in disgust, says Andy Vickery
IS YOUR GARAGE BUSINESS SITTING ON A GOLDMINE?
Investing in your existing customers is the key to reaching that pot of gold for garages, writes Andy Vickery.
MARKETING YOUR GARAGE BUSINESS EFFECTIVELY
Aftermarket Consultant Andy Vickery provides some useful tips to help garage owners market their businesses successfully.
TRW RETAINS ‘TOP’ POSITION FOR PAINTED BRAKE DISCS
Following the launch of its ‘True Originals’ campaign, TRW explains how it’s retained its position at the top of the table for painted brake discs.
NEWS
ECP BOSS WARNS OF BLOCK EXEM…Andy Hamilton rails against VM 'mini monopolies' and demands that the UK government and the CMA take action in face of 'abuse' of the rules...
PRA BOSS CALLS FOR FORECOURT…'Forecourt workers are essential and should be exempt from self-isolation requirements if fully vaccinated', say PRA...
YORKSHIRE EXHAUST SPECIALIST…Leeds-based firm had been a UAN member and employed over 60 people...
NEW TRADE COALITION FORMED T…AFCAR comprises of bosses from four major UK trade bodies...
HALFORDS TO HIRE 700 TECHNIC…Chain hiring following a busy year for vehicle mobile servicing and pedal cycles...
NEW ISSUE OUT NOW: CAT SUMMER 2021
- RETIREMENT PLANING: How best to hand over the reins
- TIME FOR A NEW ADMINISTRATION:, Pre-pack administration is rarely popular with creditors, but will legal changes help?
- THE PARTS ALLIANCE: Changes are afoot at the business group, following senior resignations Read More
