THE POWER OF OVER-COMMUNICATING
Over-communicating relevant content, is the single most important tool you have at your disposal
Marketing
HOW TO SELL A BUSINESS
By Adam Bernstein We’ve seen the sale of plenty of family businesses in the aftermarket over the last couple of years. It isn’t just down to the major buying groups stamping their feet either, for […]
A POINT OF GARAGE DIFFERENCE
Why should customers choose your garage? Andy Vickery shares some marketing ideas to help garages stand out from the competition.
ECP IN FRESH ASA RAP OVER ‘MISLEADING’ CAMPAIGN
Factor has second complaint upheld relating to discount email marketing
ARE YOU CREATING ‘THRESHOLD RESISTANCE’?
Don’t entice customers into your premises or website only to have them walk out in disgust, says Andy Vickery
IS YOUR GARAGE BUSINESS SITTING ON A GOLDMINE?
Investing in your existing customers is the key to reaching that pot of gold for garages, writes Andy Vickery.
MARKETING YOUR GARAGE BUSINESS EFFECTIVELY
Aftermarket Consultant Andy Vickery provides some useful tips to help garage owners market their businesses successfully.
TRW RETAINS ‘TOP’ POSITION FOR PAINTED BRAKE DISCS
Following the launch of its ‘True Originals’ campaign, TRW explains how it’s retained its position at the top of the table for painted brake discs.
NEWS
JIM SAKER APPOINTED IMI PRES…Incoming President replaces Graham Smith OBE...
ECP DIRECTOR: ‘HUGE IN…Rise in demand for garage plant, such as lifts, according to Workshop Solutions boss...
TRADE FAIR BOSS: AFTERMARKET…Autopromotec's Renzo Servadei says 'only the fittest will overcome the obstacles' ...
IGA UP FOR ‘COVID CHAM…RMI association shortlisted for new Learning Award category...
BREAKING: NATIONWIDE BRANCHE…Redde Northgate expected to rebrand 77 of the former Nationwide branches under the FMG trading style...
CAT’S BACK: BUMPER PRINT ISSUE OUT NOW
- NEW GENERATION: Lead the charge with novel ways to profit from batteries
- ARE YOU ON MUTE?, Win success at video interviews
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