THE POWER OF OVER-COMMUNICATING
Over-communicating relevant content, is the single most important tool you have at your disposal
Marketing
HOW TO SELL A BUSINESS
By Adam Bernstein We’ve seen the sale of plenty of family businesses in the aftermarket over the last couple of years. It isn’t just down to the major buying groups stamping their feet either, for […]
A POINT OF GARAGE DIFFERENCE
Why should customers choose your garage? Andy Vickery shares some marketing ideas to help garages stand out from the competition.
ECP IN FRESH ASA RAP OVER ‘MISLEADING’ CAMPAIGN
Factor has second complaint upheld relating to discount email marketing
ARE YOU CREATING ‘THRESHOLD RESISTANCE’?
Don’t entice customers into your premises or website only to have them walk out in disgust, says Andy Vickery
IS YOUR GARAGE BUSINESS SITTING ON A GOLDMINE?
Investing in your existing customers is the key to reaching that pot of gold for garages, writes Andy Vickery.
MARKETING YOUR GARAGE BUSINESS EFFECTIVELY
Aftermarket Consultant Andy Vickery provides some useful tips to help garage owners market their businesses successfully.
TRW RETAINS ‘TOP’ POSITION FOR PAINTED BRAKE DISCS
Following the launch of its ‘True Originals’ campaign, TRW explains how it’s retained its position at the top of the table for painted brake discs.
NEWS
TRIBUTES PAID TO RICHARD PAR…Marshall Motor Group Chairman has died following an accident...
PRA FIGHTS AGAINST RETAIL VI…Initiative launched to prevent aggressive behaviour towards retail employees ...
AUTOINFORM EVENT RE-SCHEDULE…Organisers confident that training event will finally take place late in 2021...
EAG UPGRADES WAREHOUSE MANAG…Leeds-based firm install MAM warehouse management system ...
SEMI-AUTOMATED BATTERY ASSEM…Comau UK chosen to implement highly automated production...
NEW ISSUE OUT NOW: CAT WINTER 2021
- BREXIT TARIFFS: We're out. Now the aftermarket has a bill to pay
- CURRENT THINKING:, Battery recycling feature to take a load off your mind
- DISTRIGO INTERVIEW: Andy Robson on the future of the network Read More
