“Garage systems and online catalogues play vital roles in helping aftermarket businesses remain competitive. Garage systems enable workshops to increase their professionalism, productivity and profitability. They allow work to be scheduled efficiently, finances to be closely administered and enable customer relationships to be nurtured.
“I think the trade as a whole has been fairly slow to embrace social media and the internet but we are getting better! Most garages are very busy being garages and running businesses in what […]
“Obviously the internet has been seen as a fantastic way of increasing business for the last 20 years. In A1 motor stores there were one or two using their website I think now it’s probably […]
“This industry has definitely been incredibly slow to react and acknowledge the power of the internet. Suppliers are still not looking to use the internet to maximize efficiency in their systems and garages look down […]
“The obvious point to make is that if you’re not already using online marketing methods you’re missing out but let’s pick one powerful, simple tool: online reviews.  In layman’s terms, allowing people to rate your […]
“As an industry we have to realise our customer base is getting younger and more tech savvy.
From a young age they are used to searching for things online and they use this expertise in their purchasing strategy. My 18 year old daughter will rarely visit a shop to make her purchase but instead looks online to compare price before ordering.
CAT Components (no relation) in Hastings is trading in a crowded market.
In the space of a few square miles there are numerous independent motor factors jostling for space with some of the biggest names in the business. Euro Car Parts, GSF and Unipart all have branches in the area, and they’re all competing for business with the independents. The whole town is like an aftermarket social experiment.
The first Mechanex event of the year is being held in Exeter next week, and currently the exhibitor list looks like a who’s who of aftermarket heavy hitters.
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