A poll of 1000 motorists has identified that motorists are more likely to recommend a workshop that ‘explains and seeks approval for any work that is required, before that work is carried out’.
As a factor influencing workshop recommendations, this rates even more highly than the workshop being seen as offering good value for money, or being in a convenient location.
The survey, commissioned by Castrol UK, also highlights potential concerns about servicing costs and the need for workshops to explain planned work, with 32% unsurprisingly saying they would recommend a workshop that ‘only carries out work on my car that is really necessary’.
Layla Yebaile, Service and Maintenance Marketing Lead at Castrol said: “With more consumers looking to reduce their household expenditure in response to the rising cost of living, it’s important to encourage motorists to continue with essential service, maintenance, and repair work to ensure the safe and effective operation of their vehicles. Our survey provides interesting insights into factors that are more likely to drive recommendations that will help to increase workshop bookings, as well as ways to maximise customer retention.”