Automotive aftermarket parts supplier Comline Auto Parts has announced a business partnership with its hometown club Luton Town Football Club for the 2023/24 Premier League season.
This partnership will see Comline display pitch-side advertising boards at all Luton Town Football Club Premier League home games.
As a brand that’s called Luton home for almost two decades, Comline said it has clear connections to the town and to the wider Bedfordshire community.
“By becoming a business partner of The Hatters, Comline has further strengthened its commitment to the region, whilst embarking on a new initiative that will further enhance the reach and reputation of its brand,” it said.
Luton Town Football Club holds a special place in the hearts of many Comline employees too, with a significant portion of its workforce passionate supporters and regular visitors to Kenilworth Road.
“The club’s remarkable rise to the Premier League has captured the imagination of both company and community, and Comline is delighted to join the club’s journey,” said the brand.
Comline Auto Parts general manager marketing and communications, Leigh Davies, said: “We are immensely proud to join hands with Luton Town Football Club as an official business partner for what is unquestionably one of the biggest seasons in the club’s illustrious history.
“We look forward to standing side by side with the club and join its passionate supporters in cheering on The Hatters, as they take on some of the biggest clubs in world football.”
Comline sponsors Luton’s Fiona Buttigieg
Comline will also sponsor “one of its own” for the season ahead, with the brand simultaneously announcing a player sponsorship agreement with Luton Town Ladies forward Fiona Buttigieg – who is also a Comline assistant warranty manager.
Alongside her role at Comline, Buttigieg was also Luton Town Ladies’ Player of the Year for the 2022/23 season.
Davies said: “Fiona is a popular member of the team here at Comline, and it’s exciting for us to have one of our people be such an integral part of the Luton Town Ladies squad. I’m thrilled to be continuing our support of Fiona and hope that we can contribute to her ongoing development as a player.”
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