Aftermarket measurement data provider Factor Sales has become the latest member of the Independent Automotive Aftermarket Federation (IAAF).
The alliance “reflects Factor Sales’ commitment to excellence, innovation, and the continued enhancement of its services within the automotive industry”, the brand has said.
The move is a “crucial step” in its mission to “stay at the forefront” of the evolving automotive aftermarket.
Through its association with the IAAF, Factor Sales aims to leverage a wealth of industry insights and build a platform for advocacy on issues crucial to the aftermarket sector.
Ben Martin, director of parent company Pearson Ham, said: “This collaboration with the IAAF is a testament to Factor Sales’ ongoing commitment to delivering topical and beneficial solutions to the automotive aftermarket.
“We believe that by joining forces with the IAAF, we will not only contribute to the growth of our business but also play a role in shaping the future of the sector.”
IAAF chief executive, Mark Field, said: “I’m delighted to have Factor Sales on-board as an IAAF member.
“Part of our added value proposition in recent years has been to deliver key aftermarket trends and data directly to IAAF members, so we look forward to developing this partnership in the coming months and years.”