Ring Automotive has announced a top-end sales team restructure as the brand pushes to become a bigger player in the automotive aftermarket.
The lighting and electronics firm, which celebrates its 50th year in 2024, wants to align the business “with the changing landscape” of the sector.
Under the leadership of managing director Andy Gratton, who took charge in July 2023 after serving as finance director for three years, Phil Donnelly has been promoted to the role of sales director UK and Ireland, where he will oversee all UK aftermarket sales channels.
Elsewhere, Jeremy Rochfort has been appointed as the international key accounts manager within the European region of ams-OSRAM.
Gratton said: “Both Phil and Jeremy have contributed significantly to Ring during their time with the company. These changes create a single point of sales leadership in our UK organisation while increasing collaboration with OSRAM on a pan-European level.”
Alongside these changes, the sales team– reporting to Donnelly – has been reshaped, with Keith Booth promoted to the role of head of field sales. He will be responsible for seven area sales managers across the UK and Ireland.
Elsewhere, Dan O’Brien has joined the company as head of trade key accounts, with key account manager Dan James promoted to head of retail.
Gratton added: “In 2024, Ring will celebrate its 50th anniversary of trading, and while we have enjoyed tremendous success in the automotive market, the changes are necessary to ensure that Ring is well-placed to focus on its customers and varied markets for the next 50 years.”