Niterra EMEA GmbH (formerly NGK) has acquired online car maintenance and repair marketplace WhoCanFixMyCar.com, paving the way for the component manufacturer to extend its range of services and elevate customer convenience within the industry.
Niterra is best known for developing ignition parts and sensors for both Original Equipment (OE) and aftermarket customers, and formerly for its NGK-branded line of spark plugs.
The acquisition of WhoCanFixMyCar.com bolsters the brand’s presence in the aftermarket, with its online platform hosting an extensive network of independent workshops, mobile mechanics, garage chains, and dealerships.
David Loy, Vice President Aftermarket EMEA at Niterra, expressed his enthusiasm for the acquisition: “Our purchase of WhoCanFixMyCar is a crucial step in our strategy to provide comprehensive support to garages while improving the overall experience for drivers. By integrating the garage service and repair online platform, we will not only fortify our position in the automotive Aftermarket but also expand our service offerings, ensuring we can offer innovative solutions to meet future industry demands.”
Launched in 2011, WhoCanFixMyCar.com provides a user-friendly interface that allows customers to find repair options based on location, price, customer ratings, and appointment availability.
Al Preston, Co-Founder at WCFMC, said: “We are thrilled to embark on the next stage of our journey with Niterra. Given Niterra’s automotive pedigree, their passionate and motivated team is well-positioned to support WCFMC’s continued growth and build upon the solid foundation we have established. This development is excellent news for our remarkable repairer network, our strategic partners, and the millions of drivers who have placed their trust in us over the years.”
Niterra says WCFMC will maintain its autonomy from Niterra’s core business of manufacturing ignition and vehicle electronics products – a strategic decision which ensures that WCFMC can concentrate on expanding its offering. The platform has garnered over 100,000 positive customer reviews, earning an average score of “Excellent” (4.5/5) on trade reviews service TrustPilot.