Ferdinand Bilstein maximising the potential from Factor Sales

Article sponsored by: Factor Sales

Factor Sales is thrilled to be playing its part in celebrating the best of the automotive aftermarket in the upcoming CAT Awards. Ben Martin and Alex Jenner will present the coveted Supplier of the Year prize at the Lowry Hotel on Thursday 15 February.

Ferdinand Bilstein is one such supplier that has praised the simplicity and depth of Factor Sales’ new Tableau dashboards, enabling the company to analyse market share and trends effectively.

In the dynamic landscape of automotive aftermarket sales, staying ahead of the curve requires constant monitoring and understanding of market dynamics, competitor movement and the ability to identify and capitalise – Factor Sales, powered by Pearson Ham Group, achieves that.

Simply, Factor Sales is a market measurement data provider; it offers detailed reports on size, revenue and price trends across a catalogue of thousands of parts. Its services are invaluable to manufacturers, suppliers and motor factors, so they can all understand their respective position in the ever-changing UK automotive aftermarket.

One of its trusted partners is Ferdinand Bilstein, famous for its febi bilstein, SWAG and Blue Print brands. Through close communication and analysis of transactional data, Factor Sales is playing a pivotal role in shaping the supplier’s market strategy:

Market awareness: Factor Sales provides insights beyond sales numbers; it enables companies, like Ferdinand Bilstein, to better understand market dynamics.

Ferdinand Bilstein UK head of product, pricing and marketing, Linda Evans, said: “Being ‘10% up’ internally may not necessarily reflect the entire market scenario, which could be even better. This information and understanding, through simple charts, is crucial for strategic planning and resource allocation.”

Competitor analysis: Factor Sales’ role extends to identifying and scrutinising direct competition in specific product categories. It monitors competitors’ market share, trends and pinpoints areas of opportunity.

Linda said: “By doing so, we gain a competitive edge by knowing exactly who to target in the market.”

Part number focus: In the intricate world of parts, every number matters. Factor Sales aids Ferdinand Bilstein in understanding changes in market share, at part number level, identifying popular and underperforming parts. This granularity allows a targeted approach to enhance sales performance.

Part strategy: Linda emphasised the importance of this level of detail: “Factor Sales equips us with the tools to identify parts that are not performing to their full potential and allows us to put corrective actions in place.”

Enhanced experience with data download facility

Ferdinand Bilstein’s experience has been bolstered by a new data download facility, as well as subtle but important feature developments from Factor Sales.

Linda explained how these have been influential in her day-to-day role: “The new Tableau dashboard has transformed the way we interact with data. The visual representation is not only appealing but also eliminates the need for manual data manipulation. This efficiency allows for a quick and clear understanding of range and market performance.

“We can drill down into sub-categories of product lines effortlessly, such as filters to air filters. This allows us to identify specific areas for improvement or focus. Furthermore, the ability to select multiple product lines and various timescales in the data download feature is beneficial. This flexibility provides us with a powerful tool.

“The simplicity in presentation makes life easier for the team too.”

Pearson Ham Director, Ben Martin, who will accompany new business development manager Alex Jenner at the CAT Awards, said: “Factor Sales’ impact on Ferdinand Bilstein extends beyond traditional sales figures. We are delighted to be a strategic partner, providing valuable insights that support the company’s market approach and decision-making.

“We are pleased that Ferdinand Bilstein is maximising the potential of Factor Sales, joining a growing list of renowned suppliers that are taking advantage of utilising a company that is able to turn raw data into useable market material. We’re here to continue to support them.”

To discover how Factor Sales can make an indelible, positive mark on your business, please visit www.pearsonhamgroup.com/about-us/contact, or contact automotive@pearsonhamgroup.com

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