MAM Software’s top tips for navigating the ecommerce landscape in 2024

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Article sponsored by: MAM Software

Did you know that the UK has the most advanced eCommerce market in Europe? Last year, predicted ecommerce user figures totalled 6 million, serving as a clear testament to the popularity of the market. In today’s dynamic business landscape, establishing an online storefront is a strategic imperative. If you’re ready to embark on the exciting journey of launching your ecommerce website, you can rely on MAM Software for personalised guidance and expert-led insights. Our own integrated eCommerce solutions help businesses manage online sales channels, streamline operations and enhance customer experiences. 

Here’s our top tips for navigating the world of ecommerce and unlocking its full potential:

  • Take advantage of integrated solutions:

More than 70% of large enterprises are already using ERP software- so why not take your digital operations one step further to keep ahead of the competition? Investing in a website that seamlessly integrates with your ERP system maximises efficiency on several levels. Imagine stock levels and pricing automatically syncing from your core ERP to your online platform in real-time, eliminating the tedious manual task duplication and ensuring customers access precise, up-to-date information. With MAM Software’s fully-integrated ecommerce solutions, you can save time and hassle. 

  • Craft a tailored experience for your industry:

Your ecommerce platform should not only reflect your brand’s identity but also resonate with the unique needs and preferences of your industry. We understand that one size does not fit all. That’s why we work closely with you to develop a customised solution that speaks directly to your target audience, ensuring a seamless user experience that drives engagement and conversion.

  • Harness all areas of potential growth:

Your ecommerce website is more than just a digital storefront; it’s an extension of your brand and a powerful marketing tool in its own right. From traditional advertising to cutting-edge digital campaigns, leverage every touchpoint to promote your online presence and attract new customers. The popularity of new marketing channels such as ‘social commerce’ and ‘live shopping’ have soared in some countries and by 2026, live online shopping sales are forecast to more than double, amounting to approximately 67.8 billion U.S. dollars. It’s an avenue of opportunity which you can’t afford to miss out on. With our experienced professionals available to offer support, you’ll have the capabilities to transform your website into a thriving hub of activity that captivates and converts visitors into loyal brand advocates.

  • Always put the customer first:

In the digital age, exceptional customer service is non-negotiable. You can facilitate this approach by allowing your customers easy access to comprehensive product information, intuitive navigation and hassle-free shopping experiences. An ecommerce market overview from Report Linker, which focused on the UK, found that consumers are increasingly demanding seamless, integrated shopping experiences across multiple channels including brick-and-mortar stores, websites and mobile applications. Leveraging the preferences of consumers can significantly boost your success. Whether they’re browsing from their desktop or making a purchase on-the-go, ensure that every interaction leaves a lasting impression. We aim to integrate a customer-centric approach into everything that we do, giving you all the tools you need to build relationships based on trust and satisfaction.

  • Embrace innovation for sustainable growth:

Innovation is the heart of ecommerce success. Staying ahead of the curve means embracing emerging technologies and consumer trends that shape the digital landscape, from mobile optimisation to AI-driven personalisation. By 2027, an anticipated 80% of retail executives expect their organisations to integrate AI-driven intelligent automation, further underlining the importance of innovation in ecommerce success.

In the period between 2023 and 2027, the market is anticipated to demonstrate a compound annual growth rate of 9.3%, showcasing the ecommerce industry’s immense revenue potential.  Understanding these market dynamics is crucial for capitalising on the vast opportunities presented by the UK ecommerce landscape. We’re committed to helping you navigate this exciting terrain and experience the full potential of ecommerce. MAM Software as your innovation partner, you can future-proof your business and position yourself for sustained growth in the ever-evolving ecommerce ecosystem. If you’d like more information on how ecommerce can improve your business, please don’t hesitate to get in touch with us today.

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