Automotive charity, Ben, has announced the launch of its new active virtual challenge for the whole industry, called Breakout for Ben – road to £1 million.
This new challenge follows on from Ben’s rallying cry last year asking industry leaders for urgent support, following a 50% increase in service demand against a £1m income shortfall. An incredible £530,000 has been pledged so far by automotive industry companies to help address Ben’s fundraising shortfall, however there is still some way to go to ensure Ben can be there for everyone who needs support.
READ: BEN: CHARITY APPEALS FOR SUPPORT AMIDST RISE IN DEMAND
Therefore, Breakout for Ben is the latest challenge to launch as part of the Do It 4 Ben fundraising programme, to help ensure no-one in automotive faces life’s toughest challenges alone. Originally an annual fundraising challenge for Ben by TrustFord, Breakout for Ben has now been opened up so the whole automotive industry can get involved and show their support, even during lockdown.
This year, Breakout for Ben will run from 5th – 14th February with socially-distanced teams of up to 10 covering 1,722 miles by exercising in their own way to fundraise for Ben. The event will see teams embark on a virtual journey visiting motor circuits across the UK, starting at Pembrey Circuit in north Wales and taking in all four home nations, before ending at Silverstone. Using an app, teams can track their progress together meaning they don’t need to be physically together with other team members during the challenge.
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