‘DIGITISATION’ INDUSTRY WEBINAR ANNOUNCED BY AUTOMECHANIKA BIRMINGHAM

The next free-to-attend session of the Automotive Aftermarket Webinar Series, ‘Digitalisation; Accelerating the recovery of the aftermarket,’ will take place on 29 September, organisers of Automechanika Birmingham have announced.

Following on from the huge success of the first session, the next live discussion will begin at 11am, with an industry panel providing a 60-minute, in-depth view on how digitalisation is changing the way business is conducted in the aftermarket.

READ: HOW TO BEAT THE MOT SPIKE

Guest speaker, Dr Julia Saini, Associate Partner at Frost and Sullivan and an expert on the topic, will explore the key trends driving digitalisation in the aftermarket. Joining Saini, Peter Lawton, Former CAT Editor, now Aftermarket Section Manager at SMMT, will share his views, which have been shaped by the experiences of suppliers, motor factors and retailers throughout the aftermarket.

Whether it’s informing customers, driving sales, delivering operations or a particular service, digitisation is key to helping companies adapt and communicate with the supply chain more efficiently than ever before. Further speakers will be announced soon, ensuring an insightful and practical conversation with experts and industry practitioners.

The webinar sessions have been structured to cover both the strategic outlook for the automotive industry and the on-the-ground, real-world experiences of businesses in the aftermarket supply chain on a daily basis.

Simon Albert, Managing Director of Messe Frankfurt UK, organisers of Automechanika Birmingham, said: “The first in the series was a huge success – the webinar delivered an informative insight into real-life experiences of how Covid-19 had affected the businesses of key industry players throughout the supply chain. After listening to industry feedback and surveying the market, this free webinar will focus on the digitisation of the aftermarket, while forecasting what may be next for the industry as a whole.

“Joining us on 29th September will benefit all industry professionals who want to get a wider look at the whole of the automotive industry. We encourage suppliers, factors and garages alike to sign up where possible.”

To sign up for the next session, please visit here.

For those who were unable to attend the last webinar, the live session has been recorded and is available here.

Published by Greg Whitaker

Editor of CAT Magazine and an experienced motoring journalist @GregWhitaker5

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