National chain LKQ Euro Car Parts is to promote garage services in a new marketing campaign.
The aim is to help independent garages maximise revenue opportunities associated with ADAS, air conditioning, carbon cleaning, diagnostics, tyre and wheel balancing, wheel alignment and services specific to hybrid and electric vehicles. Workshops will also be encouraged to offer ‘first fix’ guarantees in order to deliver a competitive advantage.
Colin Cottrell, marketing and central operations director at the motor factor, said: “Nothing is more expensive than a missed opportunity. In fact, our calculations show that the average total monthly profit garages can generate by offering carbon cleaning, ADAS, wheel alignment and air conditioning services is close to £17,000.
The campaign will run over the next 10 weeks, and will include marketing and customer engagement activity.