The PSA Groupe’s Euro Repar garage network is to expand across the UK.
Colin Start, Head of Marketing for Parts & Service for the PSA Groupe told CAT that there were bullish plans to open 600 centres over the coming years. The first of these will be in spare bays of existing Peugeot/Citroen franchises but the plan is to extend the network on a ‘soft franchise’ basis across independent garages.
“Ours is a proposition unlike any other in the UK, with a partnership approach that has deliberately kept the cost and complexity of entry very low: garages are not even required to change their name” Start said.
Requirements for membership are minimal with two manned ramps and a separate reception are the main points, although there will be a minimum spend amount on PSA’s new line of aftermarket parts which are set for introduction later in 2017. These will be supplied through 28 parts distributors that have signed as partners. These Distributors are all located within easy reach of the new network the company is looking to enrol.
Smart adds: “Euro Repar Car Service has built a reputation on consistent standards, transparent pricing, local convenience and especially, trust. We are seeking to work with forward-looking owners who not only share these values, but who are prepared to take the next step and benefit from the huge experience and support we can offer – being part of a growing network with national and international, business and marketing support.”
The first outlets are set to open later in the year and Start’s team are looking to meet perspective garage owners at the upcoming Automechanika Birmingham exhibition.
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