Show runnners from the two most important international trade fairs for the automotive aftermarket Autopromotec and Automechanika Frankfurt have reached an arrangement to avoid the events clashing in future.
The outcome of the meeting, based on audience research at both events held this year, has resulted in Frankfurt being booked for Septemebr 10-14 2024 and Autopromotec between 21-25 May 2025.
In addition, Autopromotec is creating a new event, to be held on 16-18 November 2023. The event will be aimed at the wider motor trade and will ‘focus on the challenges facing the entire mobility industry, from the energy transition and sustainability to new business models’.
Michael Johannes, Vice President of Messe Frankfurt and Brand Manager Automechanika, said: “We are delighted to announce that we have achieved a common understanding with all involved parties, e.g. customers, partners, associations and media. Numerous personal conversations with our international network helped to pave the way over the past few months. This will help everyone in the automotive aftermarket to optimise their planning.”
Renzo Servadei, Autopromotec CEO added: “A positive attitude towards competitiveness includes an awareness that markets need to be healthy and motivated. By restoring the balance between these events, we will avoid additional stress for companies that have already been put to the test. At the same time, we are making it possible for them to participate in both of our trade shows, creating considerable positive energy for everyone involved.”