First Brands joins the IAAF

Automotive parts supplier, First Brands, has become the latest member to join the Independent Automotive Aftermarket Federation (IAAF).

The three members of the First Brands Group are wiper blade manufacturer Trico, water and fuel pump manufacturer, Airtex and, the recently relaunched spark plug brand, Autolite.

Sam Robinson

READ: IAAF Conference report: Who controls the aftermarket?

Group Brand & Marketing Manager (Europe), Sam Robinson, said: “We’re delighted to become a member of the IAAF. A fantastic body that works tirelessly championing our industry and securing its future for all involved. This was particularly well demonstrated at the brilliant IAAF conference held at the end of 2022 that we were honoured to attend, and we look forward to helping support the IAAF’s continued vital work.

“We have a vast range of products within First Brands Group, therefore there’s a wealth of incredible knowledge we can offer, as many products in the group are OE fitment for vehicle manufacturers, as well as innovative products we’ve introduced into the aftermarket.

READ: Supplier update: Trico in at Parts For Machines

“With the rise of electric vehicles and new technology coming into independent workshops, our industry is at a very interesting point and it’s vital that we have an organisation that can be our voice to the public.”

Mark Field, IAAF Chief Executive, said: “It’s great to see more and more automotive businesses seeking out IAAF membership as part of their business development and marketing activity. We’ll continue to support our member businesses to ensure they have a strong voice where it matters.”

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