GS-YUASA IN ‘NEW FOR OLD’ BATTERY PROMOTION

As part of a consumer-facing promotion to emphasise the longevity of product, GS-Yuasa is on the hunt for the oldest of it’s motorcycle batteries in use – and the company is offering a free replacement to anyone with a Yuasa battery 15 years or older.

Entrants simply need to share a picture of their battery and bike on social media. Yuasa will then get in contact asking for the battery’s date code. The offer is open to UK and Ireland residents.

Tony Donnelly and his bike. Consumers with ancient batteries are encouraged to post on social media

The first person has already been revealed. Tony Donnelly, owner of a Yuasa branded Original Equipment (OE) YTX12-BS battery fitted to his 1998 Yamaha YZF600R Thundercat lasted an extraordinary 22-year service life. Although the bike is run regularly throughout the year, the battery has not been connected to a trickle charger or maintainer.

READ: GS YUASA ESTABLISH NORDIC NEWCO

James Douglas, European Group Marketing Manager for GS Yuasa Battery Europe Ltd said: “Our motorcycle batteries are fitted as Original Equipment by the world’s motorcycle manufacturers precisely because of their long service life and exceptional reliability. Over the years we have had occasions of our motorcycle batteries providing exceptionally long life, so we are on the hunt for more examples around the country.”

“We are encouraging all motorcyclists to check their battery, not just for the service life but to look after and maintain it correctly. If your battery is over 15 years old, whether it’s a YTX, YTZ, or GYZ then your replacement is on us!”