GSF Car Parts completes network rebrand

Factor chain GSF Car Parts has completed the total rebrand of its estate and standardised operations throughout the branches. 

The firm dropped a dozen local trading identities under The Parts Alliance to one national brand in November 2021. Since then, it has undertaken a nationwide programme to install new signage, vehicle liveries and branding across all its branches, distribution centres and support offices. Standardised branch opening times has now been rolled out across the network as well. 

READ: PARTS ALLIANCE TO REBRAND AS GSF

READ: Brace of new branches for GSF

GSF Car Parts Wigan

GSF Car Parts President and COO Mark Eburne said: “We’ve been delighted with the way the rebrand has gone and it is fantastic to finally draw the curtain on this period of transition. We invested heavily in the transformation of our sites, our fleet and our people, and the result is a unified nationwide network with a strong and professional brand.

The company’s rebranding programme has been accompanied by a period of expansion in 2022 through several branch openings in Avonmouth, Camborne, Saltash, Solihull, Wakefield, Welwyn Garden City, Wigan, Wirral and Yeovil.

Eburn continued: “It’s been an exciting period of growth and transformation, and we’re incredibly proud of the teams across the business who have brought all these changes to fruition.” 

 

Don’t miss out. Get the latest stories directly to your inbox with the CAT Newsletter

Published by Greg Whitaker

Editor of CAT Magazine and an experienced motoring journalist @GregWhitaker5

GSF adds Lucas parts to shelves in new partnership

The range will cover more than 8700 SKUs and 95% of the vehicle parc

Read More

New area sales manager joins at GYS

All the latest changes from across the sector, including new roles, promotions, and retirements

Read More

IMI calls for greater urgency in apprenticeships reform

Call comes after “critical” pipeline into the automotive industry dropped slightly in 2023-24

Read More

Tetrosyl acquires home improvements product firm Bartoline

Bartoline makes products such as wallpaper adhesive and surface filler

Read More

Get ready for EVs now, Delphi boss urges technicians

“If they have to say, sorry, I can’t work on EVs, they turn the customer away, and they don’t want to do that”

Read More

Go to comments

Your email address will not be published. Required fields are marked *