Factor chain GSF Car Parts has completed the total rebrand of its estate and standardised operations throughout the branches.
The firm dropped a dozen local trading identities under The Parts Alliance to one national brand in November 2021. Since then, it has undertaken a nationwide programme to install new signage, vehicle liveries and branding across all its branches, distribution centres and support offices. Standardised branch opening times has now been rolled out across the network as well.
GSF Car Parts President and COO Mark Eburne said: “We’ve been delighted with the way the rebrand has gone and it is fantastic to finally draw the curtain on this period of transition. We invested heavily in the transformation of our sites, our fleet and our people, and the result is a unified nationwide network with a strong and professional brand.
The company’s rebranding programme has been accompanied by a period of expansion in 2022 through several branch openings in Avonmouth, Camborne, Saltash, Solihull, Wakefield, Welwyn Garden City, Wigan, Wirral and Yeovil.
Eburn continued: “It’s been an exciting period of growth and transformation, and we’re incredibly proud of the teams across the business who have brought all these changes to fruition.”