Retail giant Halfords has entered the B2B software market with the launch of Avayler: a new business, offering Halfords’ proprietary software to improve service delivery for companies that operate in multiple locations.
The new company’s first customer client is U.S based American Tire Distributors Inc. (ATD), one of the largest independent tyre dealers in North America. Avayler’s platform will underpin ATD’s operations.
The software was developed to manage Halfords’ own garages, mobile vans and retail stores, and brings together systems and services developed in-house by Halfords.
The software product uses algorithms to calculate the available time slots for the customer according to where the nearest van is located and the parts available. It then uses ‘dynamic pricing’ to value those slots accurately. The customer can track where the van is and receive notifications and updates while the colleague is en route.
Graham Stapleton, CEO of Halfords, said: “We’re proud to be launching Avayler today with ATD as our first client. This is an historic moment for Halfords and another major milestone in our transition to become a market leading motoring services focused business. The Avayler platform has enabled us to optimise our motoring services operations across our stores, garages and mobile vans, reducing operating costs, growing profits and delivering a better customer experience. We’re very excited about the opportunities this platform will create for Halfords in the UK and internationally.”
Stuart Schuette, president and CEO for ATD, said: “At ATD, we’re committed to helping our customers thrive in an evolving industry. We continuously search around the world to bring new technology and capabilities that complement our customers’ businesses. As the trend toward mobile tyre installation continues to grow, ATD is looking forward to accelerating access to best-in-class technology for our customers that are interested in entering the mobile tyre installation business. We’re excited to partner with Avayler to bring this offering to our tyre retailers.”
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