Trade body IAAF has signed three new members to its ranks.
Brake friction supplier Juratek has joined. Originally known for CV products, the firm now supplies a full range of car and LCV products as well as a range of callipers.
Toby Whewell, sales and marketing director at Juratek, said: “The recent MBO has provided additional motivation to be more involved in the market that we operate in. The IAAF does so much good work in fighting battles on behalf of our industry, and we look forward to playing our part.”
READ: BRAND SATURATION REACHES ‘BRAKING’ POINT
In the same sector, Brake fitting supplier Balyfa has joined. The firm offers a range of metal parts and technical springs to the automotive and power solution industries, including a full range of automotive brake spring fitting kits and a white label brand.
David Badcock, Key Account Manager at Balyfa, said: “We are pleased to be joining the IAAF as we look to strengthen our presence in the UK automotive aftermarket. Although we are a global supplier, Balyfa is relatively unknown in the UK and so being part of the IAAF – and supporting its activities – will help to enhance our brand and raise awareness further.”
Finally, CV supplier Wessex Truck and Trailer supplies has also joined. The busy factor runs six vans and employs 17 people.
Tony Godfrey, managing director at Wessex Truck and Trailer Supplies, said: “Our mission is to look after customers with second-to-none service and keeping their truck and coach wheels rolling is our priority. Joining the IAAF will help us to do this as we look forward to getting involved in the many benefits that IAAF has to offer.”
Go to comments