NGK Spark Plug to change name

NGK Spark Plug is to change its corporate name to Niterra from the start of financial year 2023.

Firm will rebrand as ‘Niterra’, although plugs will retain NGK brand

The decision was taken at a recent shareholders meeting in Japan and reflects that spark plugs are only one part of the business, which now includes sensors and technical ceramics for non-automotive industries including medical equipment.

‘Niterra’ – is a made-up word, which combines the Latin words ‘niteo’ meaning ‘shine’ and ‘terra’ meaning earth. No logo or typeface for the new name has been announced by the company so far.

“‘Niterra’ is a key milestone in the transformation which we are undergoing,” says Damien Germès, President & CEO of NGK Spark Plug Europe and Corporate Officer of the Global Headquarters in Japan. “In the coming generations, it will be necessary to think even more about sustainability and what is good for the earth. With our new name, we have taken one more step on our journey to become a company that not only is successful, but also provides new value to the world.”

The firm’s spark plug and automotive sensor products will still bear the NGK and NTK brands respectively.

Re-naming companies to set them apart from their core product is not unusual. In the world of tech, Facebook established it’s ‘Meta’ parent company in 2021, while Google created Alphabet as its parent in 2015.

 

Published by Greg Whitaker

Editor of CAT Magazine and an experienced motoring journalist @GregWhitaker5

Movers & Shakers: Round-up of all the latest changes

All the latest changes from across the sector, including new roles, promotions, and retirements

Read More

GSF announces new-look leadership team

GSF will add 20 new branches to its 180-strong network over the next 12 months; up to 20 further locations will follow from 2025

Read More

Winners crowned at CAT Awards 2024

The annual event, held at the Lowry Hotel, welcomed more than 200 people from across the aftermarket

Read More

Fraudsters guilty of selling knock-off aftermarket parts in UK

Group used Amazon as platform for its products

Read More

APH Automotive appointed Suplex’s exclusive GB distributor

Director Andrew Hopkin said the move “is a feather in the cap for APH”

Read More

Go to comments

Your email address will not be published. Required fields are marked *