NISSAN TRADE CLUB CUTS PRICES BY AVERAGE OF 28 PERCENT

Nissan has cut the price of it’s ‘Value Advantage’ range of parts by an average of 28 percent.

The parts, which are sold through the VM’s Trade Direct network are designed for vehicles three years of age or more – the point at which most vehicles find their way in to independent garages.

Chris Marsh, Nissan Aftersales Director

READ: DEALER GROUP COMPLAINS ABOUT ‘AGGRESSIVE PRICING’ OF TRADE CLUBS

Around 400 parts are included in the initiative, including brake discs, drums and pads; fuel, air and oil filters; spark plugs and clutches. The exact amount of the price reduction depends on the part, with some products reduced by up to 42 per cent.

READ: CLUBBING WITH THE TRADE

Nissan GB Aftersales Director Chris Marsh said: ‘‘These Nissan-branded parts will deliver a high level of customer satisfaction and reassurance – and provide a welcome profit opportunity to the garage. Above all – they are now better value than ever.’’

Published by Greg Whitaker

Editor of CAT Magazine and an experienced motoring journalist @GregWhitaker5

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  1. Good luck with that. It always makes me laugh when this happens, They have no idea. I have lost count of the number of OE parts initiatives aimed at taking on the independent aftermarket. Better to focus on your core customers – the people that do or may buy your cars and get them serviced / repaired at your dealers while under warranty. Focus on better value and improved service.