CV factor Digraph has inked a deal with lubricant firm Millers Oil. The move follows the factor chain’s expansion plans .
“As we continue to support the CV market, we were keen to partner with a company that has an innovative roadmap for growth”, notes Andy Black, Platform Business Manager at Millers Oil. “Digraph has exciting development plans and is recognised for its service and support. We are looking forward to driving innovation together”.
Elsewhere, France-based lube supplier Motul has done a deal with Automotive Brands to distribute it’s passenger car oil range in the UK.
Gunter Steven, Head of BU Sales Export for Motul, said, “To also have the opportunity to work with Automotive Brands to expand our presence in the UK Aftermarket sector was an exciting opportunity for us both. We are delighted to work together”
Motul was already a sponsor of Automotive Brands’ Power Maxed Racing and prior to the distribution deal had renewed sponsorship of PMR’s Astra touring cars for the new season.
On a similar note, A1 Motor Stores now distributes Lucas Oil products, after the latter received ‘Approved Supplier’ status from the group.
Commenting on this partnership, Lucas Oil MD Les Downey, said: “It’s an exciting time for us. It is a terrific opportunity for us and for A1 members, too”.
He added: “We will be working directly with them to increase product awareness and to boost sales”.
Meanwhile, garage aggregator WhoCanFixMyCar has arranged a partnership with Shell. The website and the oil major will share stand space at the upcoming Automechanika Birmingham. Al Preston, co-founder of WhoCanFixMyCar. com, said, “We’re excited to be returning to Automechanika Birmingham. I’m sure it’ll be better than ever, especially as we’re partnering with Shell”.
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