P.E FIRM FORMS UMBRELLA CO. FOR BRANDS

A number of automotive companies owned by private equity firm Kinderhook are to be brought together under one umbrella brand.

New logo for umbrella company

BlueDriver, asTech, adasThink, FleetGenix, Mobile Tech RX and RED (EU) will be marketed as being part of a new group to be called ‘Repairify’. The new brand will have a public debut at the SEMA show in November.

While the brands are disparate in origin, all of them are related to automotive data technology, and each will have the slogan ‘Driven by Repairify’ on their marketing material.

“By growing our organisation through the acquisitions of like-minded industry innovators, we have established a powerhouse of brands that are all playing critical roles in transforming the way today’s increasingly complex vehicles are repaired, serviced, and maintained,” said Cris Hollingsworth, President of Repairify.

 

 

Published by Greg Whitaker

Editor of CAT Magazine and an experienced motoring journalist @GregWhitaker5

Movers & Shakers: Round-up of all the latest changes

All the latest changes from across the sector, including new roles, promotions, and retirements

Read More

GSF announces new-look leadership team

GSF will add 20 new branches to its 180-strong network over the next 12 months; up to 20 further locations will follow from 2025

Read More

Winners crowned at CAT Awards 2024

The annual event, held at the Lowry Hotel, welcomed more than 200 people from across the aftermarket

Read More

Fraudsters guilty of selling knock-off aftermarket parts in UK

Group used Amazon as platform for its products

Read More

APH Automotive appointed Suplex’s exclusive GB distributor

Director Andrew Hopkin said the move “is a feather in the cap for APH”

Read More

Go to comments

Your email address will not be published. Required fields are marked *