P.E FIRM FORMS UMBRELLA CO. FOR BRANDS

A number of automotive companies owned by private equity firm Kinderhook are to be brought together under one umbrella brand.

New logo for umbrella company

BlueDriver, asTech, adasThink, FleetGenix, Mobile Tech RX and RED (EU) will be marketed as being part of a new group to be called ‘Repairify’. The new brand will have a public debut at the SEMA show in November.

While the brands are disparate in origin, all of them are related to automotive data technology, and each will have the slogan ‘Driven by Repairify’ on their marketing material.

“By growing our organisation through the acquisitions of like-minded industry innovators, we have established a powerhouse of brands that are all playing critical roles in transforming the way today’s increasingly complex vehicles are repaired, serviced, and maintained,” said Cris Hollingsworth, President of Repairify.

 

 

Published by Greg Whitaker

Editor of CAT Magazine and an experienced motoring journalist @GregWhitaker5

Legal hand car washes “outnumbered” by illegal sites as £2.5m in fines handed out

Home Office data revealed that 87 hand car washes across the UK were fined some £2.5 million for ‘right to work’ offences in 2023

Read More

Record visitor numbers at UK Garage & Bodyshop Event

Over the two days, the event welcomed an impressive 5125 industry professionals at the NEC in Birmingham

Read More

IAAF launches “myth-busting” Right to Repair campaign

It will focus particularly on the updated Motor Vehicle Block Exemption Order

Read More

Movers & Shakers: New chairman for VLS

All the latest changes from across the sector, including new roles, promotions, and retirements

Read More

Delphi Academy launches “pioneering” hydrogen training course

The two-day ‘advanced hydrogen’ training course promises a deeper understanding on the principles of hydrogen fuel cell

Read More

Go to comments

Your email address will not be published. Required fields are marked *