TETROSYL REVEALS CARLUBE-SPONSORED BTCC RACER

Carlube’s racer will gain the brand exposure on national TV

Tetrosyl-owned lubricant brand Carlube will make its return to the British Touring Car Championship this season, as the chief sponsor of the Carlube Triple R Racing team.

The team, previously known as Ciceley Motorsport, will for the first time be running two cars in the same livery with experienced drivers Dan Rowbottom and Adam Morgan at the wheel. 

Carlube’s logo will be flanked by those of chemical brand Cataclean and Mac Tools. Speaking at the car’s unveiling, Team Principal Norman Burgess said it has been “a massive job” to obtain sponsorship deals with a group of such well-known brands.

READ: JAMES BRIGGS LTD ACQUIRED BY TETROSYL

He acknowledged that having a pair of cars ‘offers not only double exposure for our sponsors but also increases our chances of scoring points in the teams’ championship’. 

Burgess explained that the sponsorship package is doubly significant because of the team’s relatively small size. “We are a family team, there’s six of us full-time,” he explained, noting that it’s a landmark achievement ‘for a little team like us to have 3 major players’. 

He noted that the physical logos on the side of a racing car are becoming less and less important, as fans begin to engage more with social media and digital publicity campaigns. The BTCC is, however, a potentially significant platform for the Tetrosyl brand, given its primetime slot on ITV 4 and national reach.

Tetrosyl Group Chairman Peter Schofield was on hand to explain why the partnership is so important to his brand, which has long been known for its ties to national motorsport efforts: “I am delighted to return the Carlube Triple R brand to BTCC and to team up with Ciceley Motorsport, Cataclean and Mac Tools.

“We are all aware of the benefits that the BTCC brings with huge trackside audiences and massive television coverage and fan appeal so it is the perfect shop window for us. I am looking forward to a very successful relationship.”

Carlube has recently undergone a significant brand refresh, with overhauled packaging, colour-coded bottles and easier-to-read part numbers. There are also a number of new references available in response to increased market demand. 

Tetrosyl’s International Marketing Director Chris Chaplin said: “Our return to the BTCC signals our full commitment to the Carlube Triple R brand and our intention to continue to fully support our loyal distribution partners.”

 

Movers & Shakers: WAI appoints new key account manager

All the latest changes from across the sector, including new roles, promotions, and retirements

Read More

Invest in EVs now “to make a lot of money” says LKQ Euro Car Parts boss

Kevan Wooden: “If I was a garage owner right now I’d be thinking about trying to move out of the older competitive ICE world”

Read More

GSF Car Parts to open national distribution hub

Wolverhampton-based centre makes the firm “a formidable national player in the automotive parts industry”

Read More

Delphi Academy to undergo £500,000 expansion

The Warwick-based academy will double in size, adding new classrooms and technical areas

Read More

Temporary exemption MOT certificates announced in Northern Ireland

Certificates announced in a bid to reduce MOT waiting times

Read More

Go to comments

Your email address will not be published. Required fields are marked *