‘TOTAL’ REBRAND FOR FORMER OIL COMPANY

by Greg Whitaker

04 June 202114 June 2021

Shareholders in France-based Total have voted unanimously to rebrand the company as TotalEnergies.

New logo reflects move away from fossil fuels

The move comes as Total wishes to shed the image of being ‘just’ an oil company into becoming an energy supplier, with an emphasis on renewable technology. The company has pledged to invest in $60bn of wind, solar, hydrogen and biomass projects by 2025.

READ: TOTAL ACQUIRES LONDON CHARGING NETWORK

Additionally, the company has said it will boost the number of public EV charge points that it controls from around 20,000 today up to 150,000 by 2025.

For lubricant retailers, expect to see redesigned packaging and point-of-sale materials incorporating the new logo very soon.

Published by Greg Whitaker

Editor of CAT Magazine and an experienced motoring journalist @GregWhitaker5 View more posts

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