Parts in Motion bought by Alliance Automotive Group

UK distributor Parts in Motion (PIM) has been bought by the UK arm of Alliance Automotive Group (AAG) as the French brand continues to expand its presence in the country.

The company, which trades as PIM but is actually named Automotion Factors Limited, joins the group following a long-standing relation as part of the AAG Trading Group.

No financial information regarding the deal has been made public.

The online-only brand, which sells 250,000 automotive components and accessories and offers same-day delivery, posts annual sales of £20 million.

While PIM will continue to operate under its existing management team, the business will become part of AAG’s digital team led by Jonathan Eden and Lewis Selby.

“PIM is not only a key member of our Trading Group with whom we have a longstanding relationship, but also a major player in the e-commerce segment”, said Steve Richardson, managing director of AAG.

“When making acquisitions, we always prioritise companies that add value to our offering and PIM allows us to further enhance our digital capability, making it a great fit for us and a logical step in our development”.

AAG – which last year bough Express Factors Sevenoaks – said, being part of the brand gives PIM “a competitive advantage and access to the resources needed to start the next chapter in its already impressive growth story”.

Gavin Samwell, CEO of PIM, commented, “We’re delighted to have found the natural home for our business in AAG. The digital sector is extremely competitive so becoming part of a leading global aftermarket organisation makes sense for the future of our business.

We’re proud and appreciative of our team and the business they’ve helped us develop. It will be exciting to see where we can take the business from here”.

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