Sixty new London-based staff recruited by GSF, some poached from rivals

More than 60 new staff have been taken on by GSF Car Parts as part of a London recruitment drive.

The brand says new staff – some of whom have moved from unnamed competitors – have talked up how they feel “empowered, invigorated and valued” with “the power, backing and remit to challenge the status quo”.

It comes as the brand pushes to grow its presence in the capital, following the opening of the Wembley branch last week. The firm has been aggressively upscaling since its takeover by Ahluwalia Family and Epiris in October.

Chief talent officer Martin Gray said the firm is “humbled to see so many of our industry’s most talented people, many with over 20 years’ service with our competitors, joining us over recent weeks”. This includes top-end jobs, with the brand announcing a new leadership team last month.

Gray also used the news to take a swipe at competitors: “The feedback from all new hires is consistent: they feel our competition have little to no personality or passion and sense of fun.

“They feel increasingly shackled in bureaucracy and are losing their sense of purpose, which they, like us, believe should be putting our IMT customer front and centre in everything we do; anything else is just ‘noise’ and distraction.

“I am repeatedly told it’s like coming home and they feel empowered, invigorated and valued with the power, backing and remit to challenge the status quo, to do ‘whatever it takes’ to deliver our customers what they really want and not what the company thinks they want, which is a subtle, but crucial, difference.”

The company has plans for several more Greater London branches in the near future, with Park Royal next to open in the coming weeks. This will take the brand’s London locations to 16.

Welcoming the new staff, CEO Steve Horne said: “It’s really important to me that people understand the energy and momentum we’ve got here.

“There’s such a buzz at GSF now and it feels like the shackles are off for our people. They’re committed to going hell for leather because they know we’ll have fun along the way and they’ll get rewarded for our success.”

He added: “People can see this is a company that’s going places and I’m really excited to see the calibre of staff we’re bringing on board.

“They know this is a chance to be a part of something special. We’re not a multi-national company where the strings are pulled in a corporate boardroom on another continent – our leadership team is well connected to both our frontline and our customers. That means we’re quick, agile and focused on delivering exactly what it is that our customers want.”

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