GSF opens new Wembley branch as it plots further London sites

GSF Car Parts has opened a new Wembley branch as part of a new offensive to target more stores in London.

This is the second branch the parts supplier has opened in 2024 and the first of several new sites it’s set to open in the greater London area this year; the locations of these have yet to be revealed.

Joining 13 other branches in the London area, the new Wembley branch is managed by Faraz Sarwar. The brand has a network of more than 180 branches; by 2025 this will grow to more than 200 across the UK.

“This is a really important launch for us as it is part of our strategy for London,” said CEO Steve Horne.

“We know there are scores of customers in the Wembley area that we can provide an excellent service to, so the new branch team are looking forward to building the kind of relationships that will enable GSF to supercharge their business and ours.”

He added: “We’ve got more greenfield openings in London and the rest of the UK coming soon as part of our national expansion, so there’s a real feeling of momentum and positivity across team GSF at the moment.

“We’re on an exciting journey and it’s great to have more team members to bring along for the ride.”

Executive chairman Sukhpal Ahluwalia, who grew up in the Wembley area, said: “The GSF team are doing a tremendous job of accelerating our growth by getting these new branches kitted out, stocked up and ready to trade in record time.

“Being at our Wembley branch when it opened reminded me of my early days in the trade many years ago and it’s great to see our team have the same hunger to win as I did back then.

“I know exactly what it takes to succeed in the London market, so we’re doing everything in our power to get our new and existing branches all the resources they need to get customers across the city the parts they need.”