Stellantis is set to roll out enhanced business backing for workshops in its Eurorepar Car Service network.
This will include access to support teams and training as well as data analytics and AI-powered tools, with a view to boosting parts sales and the overall size of the network.
The primary goal of the programme is to increase coverage for Stellantis customers in both retail and fleet across several national markets. “This step marks a significant milestone in Stellantis’ ambition to position Eurorepar Car Service as a leading multi-brand aftermarket network in Europe,” said Eurorepar Car Service president Cyril Billiard, “with a clear focus on scalability, performance, and long-term value creation for all stakeholders.”
The new venture, Octago, is being undertaken by Stellantis in collaboration with MSX International. It aims to provide measurable workshop performance improvements to network members. Support on offer will include business guidance, benchmarking, and data-driven insights intended to increase profitability and operational efficiency.
Strengthened approach
More benefits of membership will include technical and business training, operational coaching, as well as the data tooling. “Through this strengthened approach,” Billiard continued, “Stellantis continues to build a more resilient and competitive aftermarket ecosystem, supporting its partners in capturing growth opportunities while preparing for future challenges.”
Stellantis also intends to use the support on offer as a way to entice more new workshops into membership, thereby expanding the Eurorepar network as a whole.
Octago CEO Elvira Llorens added: “This joint venture reflects MSX International’s core strength of turning strategy into sustained execution on the ground. By combining our deep field expertise with advanced analytics, AI-enabled tools and hands-on coaching, we are helping workshops and distributors improve performance and navigate complexity in the independent aftermarket. Octago is designed to deliver practical, measurable results every day, in every market.”
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